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Q’s and A’s on Agency Law – November 2012

Question:
I have recently had terminated an agency agreement, with my written contract having included a restrictive covenant provision, barring me from competing with my former principal for a period of 18 months following termination. Would the fact of my having this restrictive covenant in place at least work to my advantage from the point of view of potentially increasing the amount of my entitlement to compensation?
Answer:
You are obviously asking me this question having understood that, pursuant to the House of Lords’ decision in the case of Lonsdale, the amount of your entitlement to compensation on termination of your agency (and assuming that your entitlement on termination isn’t instead to an indemnity) is based on the hypothetical sales value of the agency, as at the date of its termination. On that basis, it must be correct that that hypothetical value may potentially be enhanced where any prospective purchaser of your agency can know that, for a significant period of time after he is deemed to have acquired it, you would not be in a position to compete with what you are deemed to be selling (i.e.:- because of the existence of the restrictive covenant) which, in turn, and logically, must potentially increase the prospective amount of your compensation entitlement. So, yes, I agree with you that the existence of the restrictive covenant (and although a negative in obvious other respects) may at least work to your advantage, in assessing the amount of your entitlement to compensation. In making the above points, I would also add a couple of additional comments, as follows:- First of all, the process whereby agents’ entitlements to compensation is nowadays assessed is still - as a concept - unfamiliar and, to many agents, unclear - i.e.:- why are we required to talk in terms of “hypothetically valuing an agency as at the point of termination” in circumstances where there is in fact and of course no actual transfer of an agency from one agent to another, and, instead, merely a termination (and in circumstances also where, up until recently, the way in which compensation was generally assessed was simply to take the average of a number of years’ earnings and multiply that by, perhaps, two)? The answer to this is maybe best reflected in the words of one of the Law Lords in the Lonsdale case, when he stated (part quoting Judges from other cases), as follows:- Compensation should henceforth be assessed:- “by reference to the value of the agency on the assumption that it continued:- The amount which the agent could reasonably expect to receive [from another agent] for the right to stand in his shoes, continue to perform the duties of the agency and receive the commission which he would have received ….one is valuing the agency and its connections that have been established by the agent at the time at or immediately before termination, and it is a question of compensating for the notional value of that agency in the open market …. All that is notional is the assumption that the agency was available to be bought and sold at the relevant date. What it would fetch depends upon circumstances as they existed in the real world at the time:- what the earnings prospects of the agency were and what people would have been willing to pay for similar businesses at the time”. It is also worth bearing in mind that, potentially, the amount of an agent’s entitlement to compensation in the post Lonsdale era may in certain circumstances work out more beneficially from the agent’s point of view compared with the old (pre Lonsdale) methodology. The second additional comment I would make is that even if the basis of compensating you in this instance was an indemnity as opposed to compensation, the existence of the restrictive covenant may also potentially enhance the amount which you may recover as the termination payment, as the fact of that restrictive covenant would likely be deemed to protect the “ongoing benefits” which you will have left your principal with, as a result of your efforts over the duration of the agency.
Question:
My main principal last week terminated my agency agreement, on the basis that I had supposedly acted in fundamental breach of my obligations as its agent, owing to my having had a verbal disagreement with one of the company’s Directors. What actually happened was that I had been in the principal’s offices a couple of weeks ago (to collect some samples) when the Director concerned came into the room and, in front of a couple of the internal sales staff, started aggressively criticizing my efforts over the last Quarter period, and saying that I hadn’t done enough, and that I wasn’t putting in enough effort generally. In response to this, and, again, in front of the two employees of the company, I criticized the company’s own efforts in following up promptly or at all queries with regards to quotes, the quality of the samples supplied by the company, and also the speed of delivery to customers over the past 12 months. The Director reiterated that I wasn’t doing enough as far as he was concerned, and that I had lost valuable long standing customers of the company’s. I in turn responded to that by saying that I had only “lost” a couple of customers purely and simply on account of the company’s poor delivery record and lack of stock holding, and I also said that it was embarrassing to be representing the company at the present time, that its ineptitude was crippling my business and that things had to improve or that I would have to consider my position. I also said to the two employees present that they should feel embarrassed also. Although I immediately apologized for this (and said that I withdrew this comment) I know that what I had said was particularly badly received. Following on from the above, and as I say, I last week received a letter from the company, terminating my agency, and stating that that was on the grounds of my effectively having repudiated my contract (i.e.:- having acted in fundamental breach of my duties of good faith towards the company) by reason of the “public” disagreement with the Director. In the light of this, what I would like to know from you is as to whether I have any basis for claiming compensation, in respect to the termination of my contract, or whether I have instead lost any rights on account of my actions and the argument which I had.
Answer:
My initial reaction to what you have described is that this appears to maybe have been an isolated “one off” incident which you had, and also that you appear perhaps to have been provoked. Moreover, for the company to be able to establish that, by your actions, you had thereby repudiated your contract (i.e.:- acted to such an extent in breach of your duties of good faith so as to thereby lose your rights to any form of compensation), they would have to establish that your actions were sufficiently serious and, as I say, and without further information from you and assessing the situation in greater detail, I am not clear that they could establish that. In taking this approach, I am mindful of the recent decision of the Court of Appeal in the case of Crocs Europe BV -v- Spectrum Agencies (2012), where it was held that, notwithstanding that the agent in that case was found to have been in breach of its duties under Regulation 3 (of the Commercial Agents (Council Directive) Regulations 1993) [by having set up a website (which was promptly taken down) which supposedly “jokingly” criticized the principal for its supposed poor level of service], it was nevertheless further held that that breach was not however sufficiently serious to have entitled the principal [Crocs Europe BV] to treat the agency contract as repudiated. In the Crocs case, the Court of Appeal stated that the correct question for the Judge in the first instance to have decided (and which question the Judge did duly decide) was how serious, in all of the circumstances, had been the agent’s conduct (i.e.:- the conduct leading to the termination of the agency), and whether that conduct had moreover been sufficiently serious to amount to a repudiatory breach. In other words, as to whether a breach by an agent of any of his obligations to his principal was a repudiatory breach or not was “highly fact sensitive”, and what therefore a Court would need to consider in your case is the extent of its seriousness. Subject to the above, I definitely consider that it could very much be worth your while pursuing a claim for compensation and establishing your case, although I would stress to agents that the Crocs Europe BV -v- Spectrum Agencies (2012) case does not mean that agents can liberally have disputes with their principals or act badly towards them, and expect necessarily still to have a claim for compensation, in the event of termination - every case will clearly depend on its own facts, and my advice would always be to hold your temper and offer any criticisms of your principal at the right time, and in a constructive way.
Question:
Q. I began representing my main principal approximately five years ago, when I signed a contract which was presented to me at the time. I didn’t take advice on the contract before I signed it (mainly as I didn’t want to lose the opportunity, and the husband and wife team who were running the company appeared completely trustworthy), and also because I believed that I understood all of the stated provisions. In particular, there was one clause in the contract which provided as follows:- “The Principal hereby appoints the Agent as its non exclusive agent in respect to the Territory. Notwithstanding the Agent’s appointment, the Principal hereby reserves to itself the right at any point during the term of this agreement to deal directly with any customers (and/or potential customers) in the Territory, irrespective as to whether or not the customers in question have previously dealt directly with the Agent, and without being under any obligation to thereby have to pay the Agent any commission in respect to all and any such sales” - in respect to this clause, I had understood that it merely meant, by “non exclusive”, that I was free to represent other principals and, as regards the rest of the wording, I had misunderstood that what it was referring to in fact was the principal being able to deal over the internet with a limited number of accounts, in circumstances where I did not foresee that the company’s ability to deal direct was anything which would ever materialize (on account of its historical reliance on sales agents). Following on from the above, the problem which I now have is that the husband and wife team some time ago sold their shares in the company to an outside third party, and this outside party isn’t at all in favour of using agents, and, in reflection of that approach, has began dealing directly (cutting me out) with a number of key customers in my territory area. My question is can the company do this, and what are my rights?
Answer:
First and foremost, I need (a) to see a complete copy of your agency agreement with the company (i.e.:- and to not therefore base my advice on one isolated clause, maybe taken out of context), and (b) to have a full understanding from you as to what has been the custom and practice over the years with the principal in question, in respect to this type of scenario. Subject to my points (a) and (b) above, I would otherwise comment that you perhaps have entered into a very bad contract, the fact of which may now be coming back to haunt you. Basically (and to be clear:- always subject to my further considering this situation in the light of whatever information you provide to me in response to my points (a) and (b)):- Firstly, if the clause which you have extracted and quoted in your question typifies the nature of the contract overall, then it may of course have other nasty provisions in it. Secondly, please be clear that even if any contract clause appears unfair on an agent that that does not then mean that it is not nevertheless perfectly binding and enforceable. Thirdly, and for future reference, even if when you are presented with a draft agency agreement you are relaxed enough with the owners of the company to not then take proper or any advice (and so that you just sign the contract, notwithstanding the inclusion within it of any number of very disadvantageous clauses), you should at the same time be aware that the existence of such nasty provisions will at the very least potentially severely bite back at you when your agency is terminated, as a significantly disadvantageous contract (i.e.:- a contract heavily in favour of the principal) may then render your agency hypothetically less valuable as an asset, which then equates to an appropriately substantially reduced compensation entitlement.
Question:
I have a clause in my contract with my main principal, which clause provides, as follows:- “On termination of this agreement, and irrespective as to whatever are the Agent’s level of earnings pursuant to the terms hereof and to whatever extent the Agent may have performed satisfactorily and improved the goodwill of the Principal in the Territory, it is acknowledged and hereby expressly agreed that the amount payable to the Agent on such termination by way of any form of compensation (whether pursuant to the Commercial Agents (Council Directive) Regulations 1993 and/or on any other basis) is a maximum of three months commissions earnings, calculated as an average of the last three years (or any lesser number of months or years if the agency has not lasted as long as three years, as at the date of termination), and calculated also on a net basis (i.e.:- net of the Agent’s expenses in operating his agency on behalf of the Principal). In agreeing to this, the Agent acknowledges and accepts that this entitlement to compensation on termination is fair and reasonable”. In respect to the above, what I would like to know is whether I have made a grave error in agreeing to what the above clause provides for, and whether therefore, on termination of my agency, and irrespective of the circumstances, I can only expect to receive the stipulated maximum amount of three months net earnings, as stated.
Answer:
There is now case law on this point (Berry -v- Laytons (2009)) with the relevant provision of the Regulations being Regulation 19, which sets out as follows:- “The parties may not derogate from Regulations 17 and 18 to the detriment of the commercial agent before the agency contract expires” Basically and following on from the above, the position is this:- Where an agent enters into a contract (obviously) pre termination of an agency (such as, and again, obviously) at the outset of the relationship with the principal, and that contract sets out an agreement between the parties that, whenever the relationship[p terminates, the agent is (only) then entitled to a sum of money where that sum of money actually works out as being for a lesser amount than the agent would otherwise have been entitled to (and so that that agreement was to the agent’s “detriment” - see wording of Regulation 19, above) his agreement to that particular provision on the part of the agent (and fortunately from his point of view) would then be null and void, and unenforceable against him. The above said, agents need to be very careful never to enter into (similarly) bad compensation settlements deals after the agency has ended - in that scenario, any such bad deal then struck would be outside the ambit of Regulation 19, and therefore likely perfectly well enforceable in favour of the principal.

© David Bentley, Bentley Agency Law Limited, Bentley & Co Solicitors 7 Littlemoor Road, Pudsey, Leeds, LS28 8AF
T: – 0113 236 0550 e-mail:- [email protected].

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Please ensure that you obtain legal advice before acting in reliance upon anything in this article, particularly since each individual’s circumstances may necessitate a unique approach, and also on account of the fact that the law may of course at any time change. Furthermore, please be very clear that the answers given in this column may not cover or otherwise refer to all possible angles, aspects, relevant information and/or points of law and so that all or any information which is given above needs in every instance to be referred for legal advice for clarification and amplification, before being relied upon.

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